Depends on Customer

Today, I encounter another interesting requirements which state “depends on customer”. Being in project implementation for so long, I am still amused by this response. Why are there such requirements? Do not be surprised as such response is actually very common in Asian countries.

关系 as requirements

Asia cultures plays a big part in influencing the customer requirements. The “关系” aka as customer relationship is an unseen and very strong force. This practice is much prevalent in China, Japan and South Korea. It is no surprise that requirements can change upon customer requests. Naturally, it create challenges for the organisation as system is driven consumer customisation.

Customer is King

“Customer is King” is very common in Asia. With lower switching cost and labour cost, customers tend to be more fickle minded in Asia than American or EU countries. With the differences of leverages, organisations tends to accommodate customers for quick wins. Digital transformation also make it easier for customers to migrate their data across different platforms.

In Asia, requirements are driven largely by cultures. Power is a common play by customers to get what they wanted and as requested. You will usually need local help to elicit and mitigate such requirements. Only then, you can satisfy your customers and gain their trust.

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