Tag: Consumer Behaviour

Review in Setting up Amazon Affiliate Program

~ Danny Kwok ~ 2 Comments

The thought of joining Amazon Affiliate Program never really crossed my mind until I read that it is part of the recommended popular affiliate program to monetize WordPress beside using WordAds. In short, I am curious to give it a go to see how it will work out in this blog.

Amazon Affiliate Program Singapore
  1. Go to Amazon Affiliate Program. Remember to choose the right country. In my case, that will be in Amazon Affiliate Program Singapore.
  2. Sign up using social media or create your own account. For instance, you could use Gmail.
  3. Update your blog URL and details.
  4. Update your bank information for payment purpose.
  5. Update your tax details as required for your country.
  6. Once done, search for the product and “Get Link”.
  7. You can copy the Amazon URL and paste it easily into your blog links.

To my surprise, all the registration and updates take less than an hour. It is a seamless process and very easy to do. If you want more advanced information, you can check out some of these books to level up your Amazon Affiliate Program

Overall, it was a no brainer to activate Amazon Affiliate Program. So, I highlight recommend you to give it a test drive. I will be checking back in half a year later to see how well the affiliate program fare for me. Stay tuned!

A Kid Lesson in Simple or Complex User Interface

~ Danny Kwok ~ Leave a comment

Recently, I had an interesting conversation with my son regarding his exploration into computer. He happily shared that his friend told him how they could fix the computers when their PowerPoint freeze the screen.

This was what he narrated.
  1. PowerPoint slides freeze.
  2. Right click.
  3. Task Manager
  4. Click any applications.
  5. Desktop is shown and they could access Windows.
So, I shared the adult way
  1. Windows logo key + D

🤔🤔🤔

Son response
And the Mac Way
  1. Mission Control 4 Fingers Swipe Up.

🙄🙄🙄

Son response

Obviously, my kid was not impressed compared to what he had shared to me. From this incident, we can perceived how we are expert with complex steps while the present single combi button or single mouse gesture is nothing short of a noob!

Should we continue to simplify technology in reaching out to “noobs” or be guided by limited expert with complicated steps?

Book Review: Why We Buy: The Science of Shopping

~ Danny Kwok ~ Leave a comment

Why We Buy: The Science of Shopping by Paco Underhill is one of the my earliest book I have bought on shopping and consumer behaviors. I also consider this one of the best books I have read that set my direction towards the understanding of human and system behaviour.

Why We Buy: The Science of Shopping
  1. This book introduces you into a scientific view on psychology of shopping known as the science of shopping.
  2. Physically, the softcover book is light and easy to carry. It is also a light hearted read with layman terms and very little of academic flavour.
  3. The consumer behaviour research in this book on brick and mortar shopping gives an intriguing history and lays the foundation for online shopping and the emergence of data analytics.
  4. Consumers exhibit consistent behavioural patterns in nature and psychological understanding of human mechanics are key enablers to convert consumers to buyers.
  5. Shopping is demographically different and one size never fit all.
  6. Lastly, the dynamics of shopping emphasis the importance of human sensory behaviour in shopping. It lightly touch on the challenge of cyberspace without these sensory.

Overall, this is a good introductory book that opens my eyes to the psychological aspects of consumers beyond technologies. While understanding of users requirements and technology remains important, we must always remember that humans are never alike among the interaction of physical and cyberspace. A successful shopping experience requires a consistent holistic platform or shops that can adapt to consumers needs and happiness. As a result, this book influences my interest and research in consumer satisfaction.

There is also an updated version for the Internet called Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond. I will be curious to have a look at what “changes” but that would be my future book review.