How to view Google Analytics and Statistics in WordPress

There are two ways to view your visitors for your website. Google analytics is a good comprehensive view of your visitors demographic and trending topics. However, you will require WordPress premium plan for Google Analytics integration. WordPress also provide a default statistics.

Google Analytics
  1. Desktop > Go to Google Analytics.
  2. Login with your Gmail account.
  3. Select the domain name if you have more than 1.
  4. Mobile > Download Google Analystics.
  5. Similarly, Login with your Gmail account.
  6. It will take about 24 hours to populate the data.
WordPress Statistics
  1. Go to My Sites > Stats.
  2. You can view Traffic, Insight or Ads.
  3. Traffic is similar to Google Analytics with less details.
  4. Insight is something related to WordPress and your posts vs the traffic. It will give you a clue to the type of content, tags and categories that will attract more audiences.
  5. Ads is another feature which Google Analytics will not have because WordAds is enabled by WordPress Premium Plan itself.

Overall, Google Analytics gives a detailed breakdown of traffic compared to WordPress stats. The advantages of WordPress stats are the correlation of traffic vs type of content. The Ads stats also give a good view of $$ made from your content. Of course, I will do a detailed review once I made my first $100 from Ads. 😁

Build your WordPress for SEO

SEO (Search Engine Optimisation) is a buzz word and trend in the past. It is still very relevant now and the approach to SEO is now ubiquitous. Here are some simple tweaks and know-how basics SEO for WordPress.

  1. WordPress and major content providers are SEO friendly. You do not really need setup anything to “enable” SEO.
  2. SEO is now language independent and Search Engine can link the same context to different spelling like Optimization vs Optimisation.
  3. Do try not to slang too much in your language, Search Engine is not really there hor (slang)!
  4. Choose device independent themes that are user friendly and mobile friendly. Usually, these themes are SEO friendly to allow Search Crawlers, Bots or Spiders in.
  5. If privacy is your concern, it it best to set entire site to private or else Search Engine can easily “crawl” any page.
  6. Write for interest or be relevant. SEO is just a technique to drive organic traffic. It is not intended to make users return to your website.
  7. Modern Search Engine can now detect fraudulent links, contents, fake keywords and even scams sites. If you are using SEO for monetary purpose, this may not be a good move.
  8. For advanced users who wants the good old webmaster SEO control, you can still get your WordPress sites verified easily with Google Search Console or Bing, Pinterest and Yandex.
  9. If all these tips are too overwhelming, you may look out for some step by step book like SEO 2020 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies.

SEO is no longer a technical domain that only a few can master. The growth of SEO shows the value that a domain can evolve to be user friendly and ubiquitous. I will expect machine learning domain to be in similar direction to let us focus on the essentials more than figuring out how to implement it.

Pilot 👨‍✈️ Testing with WordPress

WordPress can be a quick pilot platform to try out various tools and technologies before embarking on a startup business or to fund your hobbies. Below is a simple list of what pilot testing you can do in your WordPress website.

  1. Content creation
  2. Self branding with personal Domain name.
  3. Setup Google Analytics to analyse web traffic
  4. Build your website for SEO (Search Engine Optimisation)
  5. Using WordAds to monetize your website.
  6. Setting up Amazon Affiliate Program
  7. Creation of personal website with WordPress Premium Plan
  8. Connecting your website to social media.
  9. Install plugins (Only with business plan and above).

How to setup Google Analytics in WordPress using WordPress Premium Plan

WordPress: Tools > Marketing
  1. It is very easy to setup Google Analytics in WordPress with Premium Plan once you realise the steps and below steps show you the fastest way to set it up.
  2. Therefore, you are recommended to upgrade your WordPress to Premium Plan, which cost about USD$11/month.
  3. Create and setup your Google Analytics account. It is free with basics features.
  4. Now, you do not need the tracking ID and code if you are familiar with Google Analytics with a next generation of Google Analytics called Google Analytics 4.
  5. In place of the missing tracking ID, you can see a new concept called Data Stream and measurement ID (G-XXXXXXX) once you setup the Google Analytics property.
  6. Create both a Google Analytics 4 property and a Universal Analytics property.
  7. Choose Google Analytics 4 property, go to Data Stream and view measurement ID.
  8. Copy the measurement ID to be used for WordPress later.
  9. In WordPress web version,
    • Go to Tools > Marketing > Traffic > Google Analytics.
  10. You will find a text box called measurement ID.
  11. Paste your measurement ID there.
  12. Viola! Integration of Google Analytics to WordPress is now completed.
  13. Wait for a day for the data to be send to your Google Analytics account.
WordPress: Marketing > Traffic
WordPress: Traffic > Google Analytics Measurement ID