Traffic is similar to Google Analytics with less details.
Insight is something related to WordPress and your posts vs the traffic. It will give you a clue to the type of content, tags and categories that will attract more audiences.
Ads is another feature which Google Analytics will not have because WordAds is enabled by WordPress Premium Plan itself.
Overall, Google Analytics gives a detailed breakdown of traffic compared to WordPress stats. The advantages of WordPress stats are the correlation of traffic vs type of content. The Ads stats also give a good view of $$ made from your content. Of course, I will do a detailed review once I made my first $100 from Ads. 😁
SEO (Search Engine Optimisation) is a buzz word and trend in the past. It is still very relevant now and the approach to SEO is now ubiquitous. Here are some simple tweaks and know-how basics SEO for WordPress.
WordPress and major content providers are SEO friendly. You do not really need setup anything to “enable” SEO.
SEO is now language independent and Search Engine can link the same context to different spelling like Optimization vs Optimisation.
Do try not to slang too much in your language, Search Engine is not really there hor (slang)!
Choose device independent themes that are user friendly and mobile friendly. Usually, these themes are SEO friendly to allow Search Crawlers, Bots or Spiders in.
If privacy is your concern, it it best to set entire site to private or else Search Engine can easily “crawl” any page.
Write for interest or be relevant. SEO is just a technique to drive organic traffic. It is not intended to make users return to your website.
Modern Search Engine can now detect fraudulent links, contents, fake keywords and even scams sites. If you are using SEO for monetary purpose, this may not be a good move.
For advanced users who wants the good old webmaster SEO control, you can still get your WordPress sites verified easily with Google Search Console or Bing, Pinterest and Yandex.
SEO is no longer a technical domain that only a few can master. The growth of SEO shows the value that a domain can evolve to be user friendly and ubiquitous. I will expect machine learning domain to be in similar direction to let us focus on the essentials more than figuring out how to implement it.
WordPress can be a quick pilot platform to try out various tools and technologies before embarking on a startup business or to fund your hobbies. Below is a simple list of what pilot testing you can do in your WordPress website.